Strategy
Market & ICP Pack
Market, competitor and segment analysis; ICP definition, up to two buyer personas and a decision-maker map.
Talk to a specialistServices outside the consultancy plans
Services
For companies looking for specific services with a clear start, end and defined deliverables, with the option of monthly support.
Every service ends with a tangible deliverable: documentation ready for marketing and sales to use, assets produced or a campaign configured.
Strategy
Offer Validation Pack
Validation of the problem, value proposition and priority segment with customers and prospects, with recommendations before investing in acquisition.
Talk to a specialistBrand strategy
Positioning Sprint
Value proposition, differentiation, messages by persona (up to 2), elevator pitch and messaging matrix.
Talk to a specialistAcquisition
Campaign Launch Pack
Campaign strategy, segmentation and setup, with 4 pieces of copy and 4 creative assets. Ongoing management can be commissioned separately or included in a monthly plan.
Talk to a specialistAcquisition
Multichannel Campaigns Pack
Strategy, targeting and set-up of coordinated campaigns across more than one paid channel, with messaging adapted to each channel and to the target decision-makers.
Talk to a specialistCreative production
Creative Pack
Up to 8 pieces of copy, 8 images and 2 short videos, with one round of revisions.
Talk to a specialistConversion
Landing Page Pack
Structure, copy, wireframe and conversion recommendations. Web development is not included.
Talk to a specialistMeasurement
Tracking & Measurement Pack
Set-up of Google Analytics 4, conversion events, UTM parameters and advertising pixels to measure which channels and campaigns generate opportunities.
Talk to a specialistSales
Funnel & Pipeline Pack
Mapping of funnel stages, lead qualification criteria (MQL/SQL) and hand-off rules between marketing and sales.
Talk to a specialistSales enablement
Sales Toolkit Pack
Value proposition, battlecard, sales script, objection handling and proposal template.
Talk to a specialistOutbound
Outbound Pack
Prospecting criteria, a sequence of up to 5 emails and LinkedIn messages.
Talk to a specialistInternational
International GTM Pack
Priority market, ICP, competitors, channels, messaging and market-entry plan.
Talk to a specialistCybersecurity
ECSO Pack
For cybersecurity companies considering the Cybersecurity Made in Europe label: eligibility assessment and application documentation support. ECSO is responsible for deciding on and issuing the label.
Talk to a specialistPrices are provided after the free assessment, with scope and timeline defined.
Talk to a specialist