The company only appears when someone searches for its name.
In industry searches without the brand name, the website does not appear.
Services · SEO & GEO Workflows
SEO & GEO Workflows: get found on Google and in generative AI
More and more B2B buyers ask ChatGPT, Gemini and Perplexity who to hire. We build workflows that measure and improve your company's presence on Google, Bing and AI platforms, continuously and automatically.
Google · Bing · ChatGPT · Gemini · Perplexity · Claude · Google AI Overviews
The problem
Your website exists. But do Google and AI know it does?
Many Portuguese B2B companies have a good product and a well-designed website, but they are invisible when a decision-maker looks for a solution. And search has changed: as well as Google, buyers now ask ChatGPT, Gemini or Perplexity who to hire. If your company does not appear in those answers, it does not make the list of options.
The problems we see most often:
A small market with little search volume.
In Portugal, each niche term has low search volume, and generic keywords are dominated by large international platforms.
Content that AI cannot cite.
There are no pages per service, case studies with numbers, indicative prices or direct answers to buyers' questions.
Invisible technical blocks.
A security plugin or a robots.txt rule may be stopping AI crawlers from reading the website, without anyone knowing.
Nobody measures it.
Search Console and Bing Webmaster Tools are not connected, and nobody knows whether AI cites the company or for which questions.
No time or team.
In startups and SMEs, SEO gets postponed because it requires a weekly analysis that is hard to do manually.
What we do
Organic optimisation for search engines and generative AI
Traditional SEO works on rankings in Google's results. GEO (Generative Engine Optimization) works so that your company can be mentioned and cited in the answers of AI platforms. We work on both together, because AI often relies on the same search indexes.
| Platform | How it finds content | What we optimise |
|---|---|---|
| Googlebot and Google's index | Service pages, keywords with commercial intent, structured data, performance | |
| Google AI Overviews | Summaries generated from Google's index | Direct answers to buyers' questions, FAQs, content cited by reference sources |
| Bing and Copilot | Bingbot and Bing's index | Indexing in Bing Webmaster Tools and analysis of Copilot citations |
| ChatGPT | OAI-SearchBot and web search | Crawler access, pages that answer the questions decision-makers ask ChatGPT |
| Gemini | Google's index and search | Presence on Google and in sources Gemini cites |
| Perplexity | PerplexityBot and web search | Factual, up-to-date content with sources |
| Claude | Claude-SearchBot and web search | Clear, structured content that the crawler can access |
- How it finds content
- Googlebot and Google's index
- What we optimise
- Service pages, keywords with commercial intent, structured data, performance
Google AI Overviews
- How it finds content
- Summaries generated from Google's index
- What we optimise
- Direct answers to buyers' questions, FAQs, content cited by reference sources
Bing and Copilot
- How it finds content
- Bingbot and Bing's index
- What we optimise
- Indexing in Bing Webmaster Tools and analysis of Copilot citations
ChatGPT
- How it finds content
- OAI-SearchBot and web search
- What we optimise
- Crawler access, pages that answer the questions decision-makers ask ChatGPT
Gemini
- How it finds content
- Google's index and search
- What we optimise
- Presence on Google and in sources Gemini cites
Perplexity
- How it finds content
- PerplexityBot and web search
- What we optimise
- Factual, up-to-date content with sources
Claude
- How it finds content
- Claude-SearchBot and web search
- What we optimise
- Clear, structured content that the crawler can access
The goal, in practice:
- A decision-maker asks ChatGPT “Which companies in Portugal do X for SMEs?” and your company makes the list, with a link to the right page.
- On Google, the search “how much does X cost” shows an AI Overview that may cite your pricing page.
- In Bing Webmaster Tools, you can see how often Copilot cites your website and for which searches.
How we work
Three steps: open the door, measure, automate
01
Check whether AI can read your website
We check whether AI platforms' crawlers are visiting the website and that nothing is blocking them. We start with OAI-SearchBot, the crawler that builds ChatGPT's search index: if it is blocked in robots.txt, the website cannot be cited in those answers.
NexterWP- We review robots.txt, firewall rules and security plugins that block “AI bots” without warning
- We look in the server logs for visits from OAI-SearchBot, Bingbot, Googlebot, PerplexityBot and Claude-SearchBot
- We separate search crawlers (which allow the website to be cited) from model-training crawlers, so you can decide what to allow
02
Connect the data sources
We connect the tools that show how Google and Bing see the website:
- Google Search Console: searches, impressions, clicks and positions, with and without the brand name
- Bing Webmaster Tools: indexing in Bing and the AI Performance report, which shows the website's citations in Copilot and the searches behind them Search Influence
- Google Analytics: traffic from AI platforms and lead conversions
- Submitting the sitemap to both search engines
03
Build the workflows
We build workflows that automatically do, every week, the analysis your team does not have time to do by hand. We work in n8n, an automation platform that can be hosted on your company's own infrastructure.
If your company already uses an enterprise AI suite, we can also build the workflows in the tool you already pay for, on request:
- Google Gemini Enterprise: no-code agents and workflows connected to Google Workspace and Microsoft 365 Revolgy
- Microsoft Copilot Studio and Power Automate: agents and automated flows within the Microsoft 365 ecosystem Microsoft Learn
Workflows
Two workflows that work for you
Workflow 1 — SEO Analysis
Find out which searches and questions lead buyers to your sector, and what content to create to be found on Google.
| Step | What it does |
|---|---|
| Reads | Your company website (up to 8 pages) and defines the brand profile: what it does, value proposition, decision-makers and likely competitors |
| Researches | Keywords with demand in Portugal, where the website already appears, “People also ask” questions and Google's AI Overviews |
| Recommends | Buyers' questions, a topic map by pillar and priority actions for the coming weeks |
| Delivers | Report by email and a spreadsheet with keywords, questions and the topic map |
Workflow 2 — AI and Google visibility
Find out whether ChatGPT, Gemini and Copilot recommend your company, and what to publish to increase the chance of being recommended.
| Step | What it does |
|---|---|
| Asks | Puts your buyers' real questions to AI platforms, several times, to measure consistently |
| Measures | Whether your company is cited, in what position, and which competitors are recommended instead |
| Cross-checks | AI answers against Search Console and Copilot citations in Bing Webmaster Tools |
| Recommends | For each question, the content to publish to improve the chances of being cited |
| Delivers | Weekly report showing the change since the previous week |
The workflows are set up for your sector, your questions and your competitors. It is not a generic report: it is a system fine-tuned with you every week.
I want these workflows for my companySEO & GEO Workflows
Frequently asked questions
AI visibility
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